Kathryn Wilson is New Zealand’s premium footwear designer that fashionistas just can’t enough of. Her innate sense of fashion, her fresh, color palette and contemporary take on timeless design makes her a coveted brand name in any closet. In under a decade, Kathryn has gone from fledgling designer to thriving footwear visionary, stocking over 100 local boutiques in New Zealand and growing her online presence around the world. Not only is she taking the Kiwi fashion scene by storm, but she is being recognized as a leader female entrepreneur by top business publications.
Most recently, we, at Lazy Lee partnered with Kathryn to showcase her gorgeous shoe collections at an exclusive fashion event at the ever-hip Soul Bar in Auckland. The event drew over 250 shoe lovers, who came to the catwalk show to see the Kathryn Summer 17 collection on the runway and purchase the season’s most covetable styles straight off our spinning shoe display.
Our spinning shoe organizer highlighted the beauty and uniqueness of Kathryn’s shoe designs. It has revolutionized product display with built-in ROTAS technology. This U.S.patented technology features a rotating mechanism that creates a 360-degree, revolving view of the products displayed on it. Our rotating shoe wardrobe made it easy for Kathryn’s attendees to get a full view of her designs with just the simple touch of a finger. They didn’t have to go through congested racks of shoes or go from table to table when selecting their favourite styles.
Everyone we talked to loved how easy it was to compare shoe styles and browse Kathryn’s styles at a glance displayed on our rotating shoe wardrobe. They also liked how the spinning shoe wardrobe reduced the need for intensive personal selling. We helped provide a better customer experience and increased engagement and sales through our innovative design.
At the end of the fashion show, we gave vouchers to three of the lucky shoe lovers at the event so they too can have their own “Woman’s Dream”. designs.
We are so happy that we were able to showcase Kathryn Wilson’s shoes and do them justice while achieving the perfect balance between sales and presentation. We helped her tell her brand story in a visual and compelling way. We couldn’t be happier with the success of the event and look forward to partnering with Kathryn and her team in the future.
The iconic Auckland Home Show is the largest building and renovation show south of the equator. It draws people from all over Australasia, including us at Lazy Lee.
It was so exciting to be a part of this inspiring 5-day event that showcases the latest products, services, and trends in the home improvement, home design and outdoor living.
The nice thing about the Auckland Home Show is that it attracts DIYers, handymen (and women), homeowners, renters and professional decorators and builders. The events gives people of all home improvement and decor backgrounds the opportunity to test out the cutting-edge innovations, meet leading renovation and design experts, and participate in free seminars that cover everything from dream kitchen designs to the latest smart home technologies.
As exhibitors we got to chance to meet incredible innovators and people passionate about home improvement. We also had the opportunity to walk through 500 booths and participate in countless design and renovation seminars. We saw a lot of great products that presented a powerful vision and innate sense of innovation.
We were thrilled to talk to the many different types of people that stopped by our eye-catching, Lazy Lee booth. Many of them were looking for a storage solution for their shoes, handbags and shirts, but one that didn’t take up even more space in their bedrooms. Others were simply curious about how spinning furniture worked and what its purpose is.
We told them that Lazy Lee’s goal is to transform people’s disorganized, cluttered or messy rooms into the organized spaces they’ve always dreamed of while saving them space in the process. Our spinning furniture doesn’t take up more space than it saves like some other solutions out there.
And, we don’t just offer storage solutions for people’s bedrooms. Our spinning furniture products go beyond shoe organizers and wardrobes, they include pantries, bedside tables and even wine racks (soon to come).
The Auckland Show was an incredible experience for us. It was made even better when we were awarded the 3rd most innovative exhibition at the show (that’s like getting a bronze facing 499 competitors)! What made us really stand out at the show Lazy Lee furniture’s built-in ROTAS technology, which is a rotating bearing-type mechanism that’s designed and tested to hold more than 4,300 kg (9,480 lbs) and rotate at the touch of a finger.
Our spinning furniture was such a hit at the home and building expo that two different radio stations picked up the story. We were also asked to share our story with “7 Sharp”, one of the most watched TV news programs in New Zealand. However, the program’s “Big and Small” segment which discussed innovative, space-saving solutions like ours was not aired because the 200+ Shoe Spinner unit was too tall to fit the video frame.
We had an incredible time at the Auckland Home Show. We had many trade show highlights and learned so much about home decor and new ways to integrate our spinning furniture into virtually any design aesthetic and space.